Kaps Blog

  When Websites Ask Your Permission to Track You We have all become accustomed to the routine of a website loading, a pop-up window appearing, and us being asked to grant permission for our data to be tracked. But in our haste to get to the content we came for, do we ever stop to consider what exactly we're consenting to? 9to5Google is requesting your permission to use your personal data for personalized advertising and content, audience research, and services development. They also want to store and/or access information on a device, which likely refers to cookies and other tracking technologies. So, what does all this mean? Personalized advertising and content: Personalized advertising and content involves tracking your browsing activity to show you ads and content tailored to your interests. For instance, if you've been reading articles about cars, you may start seeing ads for car dealerships or insurance companies. Audience research : Websites utilize audience re

  Spot the Blue Tick: What it means for Your Gmail Inbox Have you ever noticed a little blue checkmark next to a sender's name in your Gmail inbox? This mark isn't just for show - it's a sign of email authentication and can help you avoid phishing attempts. Let's explore the world of Gmail blue ticks and what they mean for you. Gmail Blue Tick                                                                      The Gmail Blue Tick is not a mark of VIP status, as seen on some social media platforms. Instead, it signifies that the email sender has implemented security measures to verify their identity. This helps Gmail ensure that the email actually comes from the person or organization it claims to be from, reducing the chances of falling victim to phishing or spoofing scams. How does it Work? Behind the scenes, a set of email authentication protocols come into play, including SPF, DKIM, and DMARC. These protocols work together to confirm a sender's legitim